🌍 Our Story 🌍
In January 2020, our founder, Annie Paraison, did something radical—she chose herself. She walked away from the security of a long-standing role, without a clear next step, and into the unknown with nothing but a whisper from within: live in alignment with your values. What felt uncharacteristically uncertain at the time was actually a profound act of self-trust and love—a step toward building a life and legacy rooted in authenticity, courage, and collective care.
That year, the world shifted, and so did Annie. Amid the global stillness of 2020, she found clarity in quiet walks through the park, thirty steps from her doorstep. It was a year of deep reflection, freedom of thought, and spiritual transformation. She began to ask different questions. Who benefits when we conform? What does it mean to live freely? How can we create systems that center healing, not harm?
In this sacred pause, Love Before ALL was born.
✨ More than an organization, LBA is a movement—a vessel for personal and collective transformation. It was built from a belief that people thrive when they are seen, valued, and supported by someone willing to coach them beyond obstacles, to hold up a mirror of possibility.
Love Before ALL centers love—not the romantic kind, but the world-shifting kind. The kind that transforms systems, builds bridges, and names injustice. We exist to challenge value systems that marginalize authenticity, growth, curiosity, inclusion, and courage. We do this through strategic consulting, educational initiatives, coaching, and community-centered healing—always guided by our belief in people first, always.
We believe in a world where freedom is the standard and compassion is the strategy. A more loving world is not a world without conflict, but one where we are empowered to confront harm with humanity, and navigate struggle with support, with love and compassion &, with freedom.
